puffery

英 [ˈpʌf.ər.i]      美 [ˈpʌf.ɚ.i]
  • n. 夸大广告;吹捧;极力称赞
puffery
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puffery (n.)
"inflated laudation" [OED], 1782, from puff (v.) in its figurative sense + -ery.
1. Using puffery to raise awareness of products is illegal.
使用鼓吹性广告来提升产品的知名度是不合法的。